Challenge

Our client engaged us after it experienced a significant data breach when a file containing the records of over half a million people inadvertently became public. This release was a clear breach of privacy standards and threatened to compromise the organisation’s long-standing reputation.

Approach

SenateSHJ moved quickly to assist the communications team, providing advice on how to respond to the situation, as well as helping prepare key messages and supporting the delivery of these across several communication channels.

The organisation took full responsibility for the incident and embarked on a comprehensive and proactive communication campaign, the media and stakeholders. This included extensive use of social media channels.

Outcome

The response was positively received, with balanced media coverage and supportive responses from individuals, particularly on Facebook and Twitter.