Perspectives

We are committed to learning, and understanding the world we live in. We gather insights every day, and this is where we share them.

The Togetherness Index is a study of the impact of communication on our community. The results of the second survey of this index are in. Talk to us if you would like to know how you can communicate better for togetherness.

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Change

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July 2025 Jonathan Cookson

AI's impact on Google Search and what it means for your website

AI Simulated audiences 6

July 2025 SenateSHJ

AI-simulated audiences

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June 2025 SenateSHJ

Schools Advisory

Change

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June 2025 Craig Badings

Connecting with purpose at the PROI Global Summit

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June 2025 Aravin Stickney and Bronwyn Raso

Reimagining engagement with AI

AI-assisted engagement

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May 2025 Scott Thomson

The rising stock of earned media in the age of AI

Reputation

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May 2025 Jonathan Cookson

From Boomers to Zoomers: how social media shaped the TikTok election

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March 2025 Lauren Garnet

Putting people at the heart of the engagement process

Engagement

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January 2025 Bridget Moylan

Listening: the key to effective communication and social cohesion

Change

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November 2024 Amy Watson

Finding common ground in the grey

Reputation

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November 2024 Jonathan Cookson

Is your head in a (green) cloud?

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July 2024 Craig Badings

The critical crisis stuff no-one told you about

Reputation

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July 2024 Paul Di Marzio

Using the power of a good story to build trust and togetherness

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June 2024 Angela Scaffidi

PROI Worldwide Announces Global Leadership Changes

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June 2024 Lauren Garnet

Why tackling inequality is a communications responsibility

Engagement

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May 2024 Suzanne Dwyer

Artificial negligence

Crisis and issues management

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May 2024 SenateSHJ

An overview of Budget 2024

Government

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May 2024 Brendon O'Connor

Quality of conversations key to better civic outcomes

Government