ReputationReality.

Trans-Tasman perspectives on reputation and risk.

2017

Are executives facing a crisis of confidence?

The rise of social media and activism have changed the rules, and leaders need to move fast to protect reputations at risk. They know this, but are failing to prepare.

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In 2017, SenateSHJ surveyed 146 business and public sector leaders, and corporate affairs executives across Australia and New Zealand to better understand their attitudes towards reputation and risk.

In Australasia, only 40 per cent feel confident managing social and digital media in the event of a crisis.

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Yes, a CEO is ultimately responsible for an organisation’s reputation.

However, it is in every director’s interest to ensure the company they oversee is well prepared, and well versed in identifying and managing reputation risk.