ReputationReality. 

Getting ahead of the game

Trans-Tasman perspectives on reputation and risk 

2020

This year, the Governance Institute of Australia partnered with us to produce the Reputation Reality 2020 report.

 

The research revealed that the culture of an organisation is a rising risk to reputation, according to senior leaders.

For full details on key findings and our recommendations, download the Reputation Reality 2020 report.

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Snapshot of 2020 findings

Corporate leaders continue to recognise reputation as a primary asset – but fewer organisations are actively protecting it.

Senior executives believe their organisation should be investing in stakeholder engagement to improve and protect reputation.

Culture, a new option in this year’s survey was identified as the fourth most important driver of a good reputation, following integrityquality of products and services and relationships.

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Reputation Reality Road crisis

In both Australia and New Zealand, the trend for organisations to be crisis ready is declining, and business continuity plans are more widely used than crisis communication plans.

Investment in stakeholder engagement is invaluable for reputation management both inside and outside a crisis.

 

For full details on key findings and our recommendations, download the Reputation Reality 2020 report.