Kamber
Digital and content marketing that puts your audience first.
Since day one, we have been committed to producing content that puts your audience first.
Kamber is a full-service content marketing agency, wholly owned by SenateSHJ.
We use digital and social media to create and learn from user experiences designed to position and benefit our clients.
Our philosophy is to create strategies and content based on in-depth research, and we evolve our approach and adapt our content by regularly assessing the effectiveness of everything we create.
We use data to create content that matters to the people who matter to you.
We'll learn about you, your content and channels, your competitors and other relevant publishers before planning, producing and publishing content that means something to your audience and compels them to feel and/or act.
Our services include:
It's reputation, but not as you know it
"Our reputation isn't necessarily who we are or what we do – it's how we are perceived."
Partner and Head of Kamber, Aravin Stickney, looks at the changing paradigm of reputation and the implications of social media.
MINI X Dark Mofo
From musicians to artists to designers, MINI has always had a place in the hearts of creatives the world over. So, MINI teaming up with Dark Mofo – Tasmania’s foremost arts and music festival – seemed like a natural partnership.
Our brief was to create and execute a content campaign that celebrated both brands concurrently and promoted the partnership. In response, we created ‘The Dark Road’.
The series culminated with a hero video that revealed the road trip in its entirety and the partnership. The video was published on Day 1 of the festival and showed the trip in its full beauty. The content reached over 67,000 people organically and attracted more than 12,000 unique visitors to the website.
Are you listening?
"Most of the time, audiences will tell us what they expect from us, but finding this out is not always as straightforward as looking at a customer review online."
SenateSHJ and Kamber explore why businesses should be proactively listening to build a good relationship with their audience.
Visa Messenger Bot
Many people don’t understand the benefits of paying with their mobile phone or have some concerns about security and how to set it up. To inspire consumers to make the switch Visa asked us to show how mobile payments can make shopping quicker and easier.
We developed a chat bot to support Urban Survivalist – a branded entertainment series starring one of Australia's most successful comedic exports, Ronny Chieng.
The chat bot let consumers view the full content series through Facebook Messenger – the first time this had been done on Facebook.
Pepperjack Wines
We worked with Treasury Wine Estates (TWE) to create and execute a content strategy that established Pepperjack Wines on social media and distinguished it from its competitors.
We conducted a content audit that assessed the efficacy of content published by TWE and its competitors, and how topics relevant to TWE were engaged with on digital and social media.
We used Facebook and Instagram to publish weekly content that informed and entertained Pepperjack’s community. We also ran a number of campaigns including the ‘Steak Diaries’ and ‘Steak Source’.
Social media and your business: where should you invest your time?
"Getting the most out of social media isn’t about being everywhere. It’s about being in the right place and showing your content to the right people and taking advantage of all of the features a platform has to offer."
Client manager and social media specialist, Rebeccah Churchward, explores where your business should be investing their time on social media.