Neil Green, Managing Partner of SenateSHJ, said “More than 80% of CEOs believe there has been an increase in the number of risks affecting their reputation over the last three years.
Here’s a little demonstration of one of our main lessons about social marketing; people will only embrace change when the alternative you offer is easy and enjoyable.
We know that a disciplined and proven change management process helps engage people – including those who are potentially in a position to derail the change.